We needed to transform the Weight Watchers experience with a holistic and modern approach to living life - eat smarter, move more and take care of yourself - and shift the conversation from being about just weight loss to being about the positive power of looking and feeling your best.
Integrated advertising successfully re-introduced the brand in a fresh, modern and relevant way.
Website Traffic increased by +20% over the winter campaign.
E-commerce conversion increased by +10% .
The campaign helped energise the company with a sense of pride and belief in the brand again.