Le Coq Sportif

Souriez, c’est du sport

Retail - Brand Content - OOH - Press - Social 

Putting the french touch into competitive sport.

Nike and Adidas don’t leave much space for small, lifestyle sport brand who has fallen into the fashion trap to stage a comeback into performance sport.

By being true to the heritage of the brand, we found a way to anchor a performance based positioning with the positive emotion and sheer joy of playing sport that the brand is famous for. 

The campaign drove more traffic to Le Coq website and increased sales : +52% sales revenue for e-commerce, and for people who visited the campaign page the average online basket was up to +31%.

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