Born and raised in Paris, Ghislain started his creative journey as a copywriter at BDDP and DDB before being the first French creative hired by world class creative agency Wieden & Kennedy in Amsterdam, to work on Nike and Coca-Cola. The unique culture of the agency, passionately aimed at building provocative bridges between brands and culture, remains what has always driven Ghislain’s creative vision up until today.
As creative director of BETC, and executive creative director of JWT Paris, Ghislain has also produced work in France and internationally for clients such as Orange, Air France, Disneyland Paris, Nokia, Smirnoff, Rolex, Nestle, BMW, winning numerous creative awards in all major festivals.
In 2013, along with Ryan, Ghislain co-founded Peoplewelike: hit reset, create from scratch a dream creative agency built for today, based in Paris and multi-cultural by nature. Ghislain is married with two kids, golf addict and champagne lover.